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VOGUE | ONE TO WATCH: VEDA

12.21.2016

CHANCES ARE YOU ALREADY KNOW VEDA. THE LYNDSEY BUTLER–DESIGNED LABEL IS A STREET STYLE MAINSTAY—REMEMBER THOSE BEST FRIENDS LEATHER JACKETS? WHAT YOU MAY NOT KNOW IS THAT VEDA HAS BEEN QUIETLY GROWING BEYOND ITS “LEATHER JACKET BRAND” STATUS INTO A FULL-FLEDGED READY-TO-WEAR COLLECTION, WITH VARIED MERCHANDISE THAT WILL APPEAL TO WOMEN FAR AND WIDE. “WE REALLY WANTED TO FOCUS ON OUR READY-TO-WEAR,” SAID BUTLER. “THERE ARE A LOT OF PANT OPTIONS, A LOT OF DIFFERENT FABRICATIONS THAT AREN’T LEATHER, BUT WE STILL HAVE REALLY STRONG JACKET SHAPES AND LEATHER PIECES TO PUNCTUATE THE COLLECTION SO THAT IT STILL FEELS LIKE VEDA.”
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