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KAUBOI

05.27.2021

Kauboi, a future classic for the VADA brand. Inspired by nudie suits from country music counterculture, and the adages “Bigger in Texas” and “Big in Japan.” This frame is an eyewear staple as timeless as the cowboy boot.

 

 

References exist, naturally, at unexpected intersections: Crowded crosswalks and crystal-clear constellations. The 80's underground and 80 mile-per-hour highways. High-rises and the high plains. Also called to mind are Donald Judd's Marfa, Texas, and the art island of Naoshima, Japan. Remote zones of insulated inspiration, these towns are unified in their separateness, related in their singularity. Both are places where the natural world collides with supernatural works of art. They speak their soliloquies into the surrounding silence, yet echo one another from across the Earth.

 

 

 

SHOP KAUBOI

 

 

MIDNIGHT ZONE

VADA X JOGGY

FUTURO

PRESS: VOGUE.COM

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