Traveling down a highway full of nothing but miles, a neon triple X glows something mean in the distance. Elicit, electric, with a parking lot you wish were emptier, it’s yes to video boxes, beaded curtains, and a nightmare panel of fluorescent light; no to windows and eye contact. Pitstop poetry at its peak.
What’s that they say about curiosity and the cat?
Driving through nowhere on the way to someplace else —
Like a country song,
Like a cliche,
Like you like it.
DREAM is a misty evening overture. A sunburnt sideline mirage.
Our ode to roadside attraction and roadside attractions arrives holiday 2024 with an all-new frame and four new colors. This is Season 6 of VADA Eyewear. What a trip.
INTRODUCING: HOUSE
Our exploded instant-classic - new for Collection 6 - the HOUSE frame goes big and bold in body, with a shapely keyhole nose bridge to boot.
Slipping in a stranger and keeping its cool, this frame is all anonymity and attitude, Never bet against the HOUSE.
THE DREAMS PALETTE
FEVER — Neon-leak blue with shiny silver spurs. An electric shock into the cerulean slipstream. Fever is BLUE! Exclamation point!
LUCID — Deep murky gray swirled with subtle purples, reds and blues. Psychomagic. Supercharged. Subconscious. Lucid is a dream within a dream.
COOKIE — A light, bright, starry-eyed take on tortoise. Cookie has her bag packed for the big city, full of marquee wishes and the sweetest of dreams. The world will take a bite.
CLOUDY — Cirrus clouds pass behind a sign on ‘35. White-whisped crystal evokes lucite heels. You awake to parce out fact from fiction, wondering what is real.
THE CARAVAN
Once-sold-out colors Stonefruit, Ochiba and Onyx get sequelled with Collection 6.
Cult classics Storm, Quartz, Trout, Ash, Lava, Milk, Swamp and Malachite receive an encore.
The HOUSE frame joins VADA’s Fine Japanese Acetate collection, featuring: Trance, Zero, Ozark, Catfish, Siren, Haskell, Kauboi, and Tokio.
Japanese Titanium styles Phantom 54, Gator, Orb, and Julia of course carry through.
