VADA commemorates the rollout of the second eyewear collection with its TRICK PONY campaign, in celebration of hybrids, harmonies and high-wire acts. Opulent and optimistic, TRICK PONY presents the new TOKIO, TEXAS eyewear collection from the center of the ring — a spectacle of spectacles.
Directed, shot and styled by Kaiman Kazazian, the campaign features artist, dancer and musician Xuly Williams and head trainer, handler and model Mia Rae alongside the Spanish show horses Mia works daily. Clothing was furnished in collaboration with Mothfood. VADA eyewear and jewelry is worn throughout.
The codes of VADA’s latest collection are woven throughout the piece: in the juxtaposition of feminine and masculine, of near and far, and of maximal decadence in close conversation with the natural world. Eyewear-cum-art object-cum-jewelry, VADA EYES are trick ponies themselves.
Each VADA eyewear style is handmade in Japan using the finest organic cellulose acetate and features gold details. All styles come equipped with gold rivets for attaching VADA’s solid gold eyewear chain. VADA EYES Collection Two: Tokio, Texas touts three new styles — Kauboi, Tokio and Cicada — as well as new colorways in its debut silhouette Siren. All VADA eyewear is available with the options of sun or RX lenses.